What Every CEO Faces Only After It’s To Late…
After talking to many CEO’s and being one myself, I find we all have some serious To Do tasks. You know what I mean don’t you…
Your list as a entrepreneur online is probably fairly large. Now here is the thing… are you having to do all these tasks yourself or are you delegating them. I find it tough for many new business owners, whether it be online startups or offline businesses to really break free and learn to decide what is important in business. What is important in your business, is the tasks that bring you the money.
What Peter Drucker Calls The Most Important Factors In Business:
Peter Drucker could be one of the greatest minds in business for the 20th century, so listen up. The two most important factors in your online business or offline business is “innovation” and “marketing” everything else is just managing the business to keep up with your sales process.
I fall victim to this myself, but sometimes you may be doing tasks that are non-money making tasks. There are thousands of them and if you want to grow faster you will need to develop a small system to handle that task or train someone to do it efficiently and continue focusing on bringing in the bacon.
Building Your Business From Ground Zero:
You may feel like you are building your business from ground zero, but this is a good thing. Because becoming a Rich Alchemist and a true CEO is really about the journey and changing yourself into a systematic thinker. You will need to learn to not work in your business, but on your business. This is the true secret to starting an online business many seem to forget! You see… I failed so many times that I have built businesses from scratch only to learn the shortcuts in life to gain success faster. In your business you will find that starting from ground zero may be a daunting task, but if you focus on acquiring new customers and setting up a system to funnel them into your sales system, you can really explode your profits.
So what have we learned so far:
1. Focus on the money tasks….
2. Learn to systemize mundane tasks…
How To Focus On Making Money Tasks:
Below are some area I specifically enjoy working on and brings in good returns.
1. Paid Marketing Campaigns - Create offers for your prospects and put together a marketing campaign. Find out what the prospects really desire. Their deepest challenges and offer them a solution. Since I found I could get a return on managing Pay Per Click with my PPC team, I offer a CPA (cost per acquisition number) and it is there job to develop a great ad (I collaborate), but they setup the split testing and squeeze pages. I simply give them the offers and we all collaborate on the project.
Question: What if my team members don’t know how to manage a pay per click campaign or I just don’t trust them?
Answer: This usually means you have not setup a training course or possibly you don’t know how to do it yourself. This is common with a lot of CEO’s. We are just so darn busy in everyday tasks we need to focus on what will bring us a better ROI for the company. And that is investing in our team. Teaching them…
Another cool quote I heard… can’t remember from who, but… “If you can’t tell someone step by step how to do it… you don’t know what you are doing”.
2. Developing Systems For Jobs I Am Doing: I always will review my day’s work and see what the heck I am doing on a daily basis. It may be search engine optimization, pay per click management or business building stuff…. Lately I was and sometimes still am diving deep into managing the PPC campaign for our Rich Alchemist program. Now while I am focusing on grabbing new people into the network, I know I could systemize this and train my team so they may manage this on a full time routine. This will allow me then to find new media channels to expand my reach of small business to medium owners. So as you start doing tasks, yes some may be productive, but remember the super productive mentality where you can delegate the task to place your self as a true Rich Alchemist CEO.
Question: What if my systems I create are HALF ASS or not that great?
Answer: Don’t worry… the fact that you are getting a system in place is a GREAT and you should be proud. You will at least have something which you can call the base. And you can always modify it in the future. Processes are always being modified so don’t worry.
Putting Together Your Online Business Like A Rich Alchemist
If you are in the middle of a transition in your life to becoming a different type of business owner. One who can truly run a business or multiple businesses either from home or while you are away from the business entirely. I would recommend you listen into the Rich Alchemist how to start an online business free courses.
